My Profile
I am a Senior Lecturer of Management Section in School of Distance Education, Universiti Sains Malaysia (USM), Pulau Pinang, Malaysia. [ORCID ResearcherID: C-6020-2016 Google Scholar]
I completed my secondary education at St George Girls School, Pulau Pinang. Later, I obtained both of my Diploma in Accounting and Diploma in Management Accounting from London Chamber of Commerce and Industries (LCCI) in 1999. In 2004, I graduated my B.Tech (Hons.) Information System (Minor in Corporate Management) from Universiti Teknologi PETRONAS. In 2006, I obtained a Master of Business Administration (USM). Before completed my PhD in Strategic Marketing (USM) in 2014, I had an opportunity to assist a research group at the Institute for Environment and Development (LESTARI), Universiti Kebangsaan Malaysia, Bangi.
I have a vast experience in corporate world. Before joining academia, I was attached to Seagate, METEOR Research & Consultancy (a subsidiary of Open University Malaysia), and Industrial Development and Renovation Organisation (IDRO) for various tasks - from developing and testing online library system, training needs analysis, developing corporate training modules, commodity procurement and supply, telemarketing and market research to handling customer service and administration. I am a member of Institute of Marketing Malaysia (IMM) (2014 onwards) and Association for Consumer Research (2017 onwards).
Currently I am teaching three courses for Bachelor of Management (Hons.); Consumer Behaviour, Retailing and Advertising. I am also supervising students for Management Seminar and Final Year Project. For 2017-2018 academic session, I was assigned as the Main Coordinator for Management Seminar course.
My main research areas are Consumer Behaviour and Sustainable Marketing. Specifically, I am specialising in Green Marketing, Green Consumer Behaviour, Corporate Social Responsibility, Muslim Consumers and Sustainability in Distance Education. I am also interested in research on teaching methods pertaining to areas which I mentioned. Currently, I have supervised over 100 final year students in their respective areas.
I am the project leader for a short-term grant project (June 2015 - November 2017) and also a co-researcher for a trans-disciplinary research project (April 2015 - March 2016).
I believe in a phrase - Learning from cradle to grave. I really love knowledge and always venture into new ideas. Feel free to contact me anytime for any future collaborations. Have a nice day!
I completed my secondary education at St George Girls School, Pulau Pinang. Later, I obtained both of my Diploma in Accounting and Diploma in Management Accounting from London Chamber of Commerce and Industries (LCCI) in 1999. In 2004, I graduated my B.Tech (Hons.) Information System (Minor in Corporate Management) from Universiti Teknologi PETRONAS. In 2006, I obtained a Master of Business Administration (USM). Before completed my PhD in Strategic Marketing (USM) in 2014, I had an opportunity to assist a research group at the Institute for Environment and Development (LESTARI), Universiti Kebangsaan Malaysia, Bangi.
I have a vast experience in corporate world. Before joining academia, I was attached to Seagate, METEOR Research & Consultancy (a subsidiary of Open University Malaysia), and Industrial Development and Renovation Organisation (IDRO) for various tasks - from developing and testing online library system, training needs analysis, developing corporate training modules, commodity procurement and supply, telemarketing and market research to handling customer service and administration. I am a member of Institute of Marketing Malaysia (IMM) (2014 onwards) and Association for Consumer Research (2017 onwards).
Currently I am teaching three courses for Bachelor of Management (Hons.); Consumer Behaviour, Retailing and Advertising. I am also supervising students for Management Seminar and Final Year Project. For 2017-2018 academic session, I was assigned as the Main Coordinator for Management Seminar course.
My main research areas are Consumer Behaviour and Sustainable Marketing. Specifically, I am specialising in Green Marketing, Green Consumer Behaviour, Corporate Social Responsibility, Muslim Consumers and Sustainability in Distance Education. I am also interested in research on teaching methods pertaining to areas which I mentioned. Currently, I have supervised over 100 final year students in their respective areas.
I am the project leader for a short-term grant project (June 2015 - November 2017) and also a co-researcher for a trans-disciplinary research project (April 2015 - March 2016).
I believe in a phrase - Learning from cradle to grave. I really love knowledge and always venture into new ideas. Feel free to contact me anytime for any future collaborations. Have a nice day!